Candidate Assessment
Marketing Director
Demonstrate your ability to plan and execute a successful event that drives qualified attendance, generates sales leads, and converts attendees into pipeline.
Background
As a growth-stage AI consulting firm, Cadre AI hosts executive events to build brand awareness, establish thought leadership, and generate a qualified lead pipeline. These AI Leadership Workshops bring together mid-market executives to explore how AI can drive real business outcomes.
Our goal is to position Cadre as the trusted partner for AI transformation — filling the room with decision-makers who fit our ICP and converting attendees into qualified sales conversations.
The Scenario
🏢 AI Leadership Workshop
You are planning Cadre's upcoming AI Leadership Workshop at C3 Bank headquarters in Encinitas, CA. The event is scheduled for 4 weeks from today. You've been asked to own the complete marketing strategy and execution to make this event a success, then nurture those leads and convert them into sales calls.
Goal
Things that will be true if this goal is met:
- At least 70 qualified businesses are in attendance at the event, each fitting Cadre's ICP.
- 8 sales qualified leads are generated from the event and entered into the pipeline.
- 3 businesses are scheduled for a sales call with Riley and Ian within 2 weeks post-event.
- Every attendee's contact information and company data is captured in HubSpot with complete and accurate records.
- A clear sales handoff process is documented with defined ownership, lead scoring criteria, and timeline for follow-up.
- Event ROI is measurable with tracking in place for registrations, attendance, lead quality, and pipeline contribution.
📌 Note on Resources
If additional resources are needed to accomplish this goal other than you, make sure to mention that in your deliverable.
Your Task
Prepare a presentation that you would deliver to Skyler (PR) and Keith (President). In this presentation, you should:
- Present your complete strategy for making this event a success and how you would accomplish the above goals
- Walk through your 4-week execution timeline and your 2-week post-event lead nurturing plan
- Explain any additional resources you would need and why
- Demonstrate how you would use AI in at least one part of your plan
Requirements
Submission
Once your presentation is ready, email it to: